On November 12, Sun Meijun, deputy director of the State Administration for Market Regulation (SAMR) briefed reporters on the the newly-revised implementation rules for the Food Safety Law (FSL).
Some context: The revised rules take effect on December 1. This is their first update since the FSL was passed in 2009.
Sun said that the new rules will increase punishments for food safety violations.
- Legal representatives and senior executives at non-compliant companies could face fines equal to ten times their annual salaries.
- A blacklist will be established for both individual and institutional violators.
- Violators will be penalized through the corporate Social Credit System’s unified punishment mechanism.